TwitWall: When 140 Characters isn’t Enough
For businesses who are utilizing Twitter’s staggering marketing potential as part of a Social Media Marketing campaign, Twitter provides a lot of room for creativity and innovative solutions for reaching target audiences.
Now that celebrities (such as Ashton Kutcher and CNN) , presidential campaigns and millions of users worldwide are accustomed to micro-blogging, Twitter is providing an enhancement to the micro-space of Tweeting.
For everyone already on Twitter, how many don’t realize they have a TwitWall? This easy to use feature is a blog companion for Twitter, allowing a space for Tweeters as an alternative, or addition to their micro-blog of maximum 140 characters. This page within Twitter allows users to embed their favorite videos and widgets, upload photos, mp3 music, podcasts, and source-images originating from existing http:// locations.
The little set-up time and effort involved is very appealing for those wanting more of a presence on Twitter, outside the context of the micro-blog. Additionally, TwitWall utilizes your existing Twitter followers that you’ve already established, with everything posted on your TwitWall updating your status on your Twitter timeline. It also carries over the personal branding design preferences of your Twitter page, such as background image, colours etc.
So why use TwitWall as a blog page rather than just your traditional blog post?
This question was posed to TwitWall founder Michael E. Carluen, who stated, “For users who currently have existing blogs, TwitWall can be a repository of content they would like to share with their Twitter network, but does not fit the general content of their main blog.”1
As an additional blogging platform that’s unique to your followers, TwitWall provides a dynamic new communication tool, ready to be discovered!
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