The Bridge between Traditional Press Releases and Dynamic Social Media

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Have you heard of PitchEngine yet? I came across this cool site recently and though you might find it interesting!

The traditional Press Release has now evolved into the Social Media Release (“SMR”), which you can now share for free. The evolution of all things Web 2.0 has provided a new platform for Press Releases to integrate your social media accounts, such as Twitter, Facebook, LinkedIn and easily embed video and audio, along with the usual text.  No technical skills are needed, and you can create as many company brand accounts that you want for free.

PitchEngine is the new one-stop answer for larger PR firms, small businesses or anyone on a budget with their public relations campaign wanting to cast a wide net with their message.  As a social platform, it provides the means of virally spreading your SMR to the social media sites and networks, journalists, bloggers, and your SMR is also picked up by Google News.

A quick overview:

• Your easy-to-share SMR package can be edited even after it’s been made live;

• Your release is hosted free for 30 days and then expires, with the option to purchase a subscription for a more permanent social media newsroom;

• Provides an ideal solution for journalists and media, allowing search filters for stories they’re looking for;

• After your SMR is saved, PitchEngine provides sharing capabilities to your Facebook profile and your Twitter followers with an option to personalize your message to suit your relevant audience;

• Not only aimed for the media, PitchEngine has made press release more social and suitable for both consumers and your friends and followers;

• They provide a video tutorial, blog, lots of instructions, and an easy to use application for any business wanting to integrate their Press Release with the dynamic world of Social Media!

PitchEngine is yet another powerful tool ready to be leveraged to get your message out virally. Another Web 2.0 Marketing tool to add to your arsenal!