Should Virtual Assistants (Who are WAHMS) Market Themselves as WAHMS?

Last night I was watching a very thought provoking (and potentially controversial) video from the WAHM blog site, YummyMummy! Scott Stratten from un-marketing.com offered a interesting tip and challenge for Work at Home Moms.

He shared that WAHMS should NOT market themselves to their clients as a WAHM, but rather as a skilled and savvy business owner! He felt that promoting your WAHM status on your site would not serve any real purpose in building your business, unless of course your target audience is WAHMS! From a Virtual Assistant perspective, he felt it might not look favorable to a new client to think of kids hanging off of you while you complete his/her pertinent project!!

From my perspective, while I don't think you need to hide the fact that you are a WAHM with your clients, I don't believe it needs to be emphasized on your site or blog. Now your role as a WAHM might come more into play in your interactions with your peers and those moms who aspire to work from home in Twitter and other Social Networks.

Again, this is coming from a WAHD's perspective who understands the freedom and flexbiility of working from home. I can also talk more about it at VAClassroom since a good percentage of my target audience is in fact WAHMs!

The many Virtual Assistants and Online Professionals I know definitely market their skills and experience first and not necessarily their role as a WAHM (or WAHD for that matter).

So, take a watch of this video at the YummyMommy site - I would love to get your thoughts and feedback on this interesting topic!