YouTube, Facebook and Google – The Golden Marketing Triangle for Any Type of Business

Remember the Yellow Pages… you know, those thick yellow books with phone numbers and ads in them? In your virtual business activities, have you used one lately to actually find a phone number, or are they more likely to be used as a coaster for your cup of coffee or a paperweight for your desk?

These days, more and more people are moving online, a trend that could soon make the Yellow Pages obsolete. A December 2010 report from the Pew Research Center titled “Generations Online in 2010” lists certain key Internet activities that are becoming more uniformly popular across all age groups:

•    Email
•    Search Engine use
•    Seeking health information
•    Getting news
•    Buying products
•    Making travel reservations or purchases
•    Doing online banking
•    Looking for religious information
•    Rating products, services, or people
•    Making online charitable donations
•    Downloading podcasts

And what does this recent trend mean? Well, with Internet activities increasing among both younger and older adults, a lot of the people who would traditionally thumb through the Yellow Pages to find information about businesses could now be searching for this info online through sites like YouTube, Facebook and Google.

This creates an exciting opportunity for businesses to capitalize on. Check out the below video, where we talk about these three sites, the Golden Marketing Triangle for any type of business:

So, times are changing, and both online and local businesses could surely benefit by changing their marketing strategies from the yellow phone book to the golden triangle.

And as final food for thought, consider the increasing power of a local marketing strategy. A blog post by Econsultancy.com, titled “Why You should have a hyperlocal Facebook Strategy,” discusses their research on Starbucks Facebook pages and their engagement rate (ER) – how much fans engage, and response rate (RR) – how much the pages responds, in three months from November 2010 – January 2011. Here, measurements show that Facebook users are engaging on average three to four times more with local than global Facebook pages, with the local pages typically growing on average twice as fast as global communities.

Over the past year, there has also been a huge increase in the use of popular local social networking tools such as Twitter, Foursquare, Groupon and Yelp as local businesses are realizing the potential of leveraging this social medium to bridge the gap between the online world and offline customers.

Amazingly, for only a fraction of the cost of a Yellow Pages listing, these tools can quickly and easily boost a business’s brand recognition, stimulate meaningful connections with a target audience, build a loyal following and ultimately ignite a business’s customer base and revenue.

What are your thoughts on this? As a Virtual Assistant or online professional, do you see ways you could integrate this golden marketing triangle into the services you currently offer local or online business clients? Do you see an increase in the number of local businesses marketing online in your community? Please share your thoughts in the comment box below.

How to Get Started with Google Places for Business

If you attended our VAClassroom event last week, you’ll know that there’s a ton of buzz going on around Google Places for Business. This tool is positioned to be a Game Changer when it comes to location-based social networks and directories. Why thumb through the Yellow Pages when with the click of a mouse you can uncover even more detailed information about local brick and mortar businesses?

Now, an interesting question popped up during our event—whether or not an Internet-based business with no fixed address or a Virtual Assistant’s business with a private home address could use Google Places. It appears they can too, and here’s a video that explains how Service Areas can be used to refine a listing:

But as a Virtual Assistant or online business owner, the best way to leverage Google Places is to partner with local brick and mortar business owners because they’re the ones who will most benefit from this service. But before you get started with Google Places, you’ll want to ask the following questions:
•    How do I create a well-optimized Google Places page for my local clients?

•    What strategies do I utilize to ensure the best chance of getting top listings in Google Places (1st page of Google)?

•    What are the best types of clients to target initially?

•    How can I build up online reviews for a client?

•    How do I structure the service and set my rates?

•    What other specific services (social media) can be bundled here?

Google Places and Local Search have the potential of being a very profitable service niche in 2011 for Virtual Assistant businesses, as it will have mass appeal across all types of industries and has excellent potential to boost income that is not based on billable hourly work (flat rates and maintenance packages). That’s why we are also going to be offering a Google Places Mastery clinic that will take place on January 26th to unpack the important strategies needed to effectively leverage Google Places for local brick and mortar business owners. For more information on this exciting new training opportunity, check it out at the link below:

http://www.vaclassroom.com/local-search-clinic/

One final thought—Google recently announced the unveiling of a Google Places with Hotpot iPhone app, adding to their growing arsenal of Google Places apps for mobile users. Here’s what the official Google Mobile Blog says about it:

It can be pretty rewarding to discover a new place you love, but we also realize that there are some experiences you just can’t wait to share. So Places makes it super simple to rate a place with your iPhone while you’re there. Just fire up the app and hit “Rate now.” It will use your location to guess your current place and let you post a Hotpot review right from your phone. But it’s not just about getting to say what you think—the more you rate places, the more you’re sharing about your tastes and the more we can give you personally tailored recommendations.

So imagine the possibilities when Google Places and other local directories are paired up with not only a location-based recommendation engine like Hotpot, but also other social platforms like a Facebook Page, Facebook Places, YouTube channel and other location-based social networks—you have the makings of a local marketing masterpiece!

Do you know any brick and mortar businesses in your area that could benefit from a Google Places listing? Do you have any ideas for how you could integrate Google Places into your current Virtual Assistant service offerings? Please share your comments below!

Do you really need a Virtual Assistant Certification?

Is there really value in having some sort of Virtual Assistant Certification? Would this VA Certification lead to better clients, better work opportunities and better money? At the end of the day, do you really need it?

While I am sure there are some varying opinions and answers to this question, since this is MY BLOG, you have the distinct privilege (or NOT:)) of hearing my 2 cents on the topic of Virtual Assistant Certification.

First of all, I do NOT think anyone NEEDS a VA Certification to build a thriving, profitable Virtual Assistance Business. While there are success stories on both sides of the fence, I do know and work with a number of great Professional Virtual Assistants that are not certified. On the flip side, there are great VAs whose participation in certain training certification programs served as an ideal launching pad for their Virtual Assistant careers.

I think the important element here is not that you have a multitude of certifications (eventhough that can be beneficial), but that you are a “PASSIONATE LEARNER” and committed to continually improving and enhancing your existing skill sets. A couple Virtual Assistants I work with don’t have specific VA Certifications, but they have attended a ton of skill-based webinars, conferences, coaching series and read many ebooks, newsletters and blogs to keep their skills sharp and knowledge as current as can be! The key factor here is to NEVER stop learning and to invest time and money into regular Professional Development!

So, do you need a Virtual Assistant Certification to be successful? No, probably not! But, the interesting thing is that MOST people (Not all) still like to get certifications or designations behind their name. While our Virtual Assistant Training Center, VAClassroom, is not an Accredited Training Program with any State Education Board, many of our members still love to get the Internet Marketing VA Certified Logo that they can showcase on their sites and share with prospective clients! It validates the new services they are offering and provides clients whom are looking for these services with more confidence that they can deliver quality work.

Intrinsically speaking… I think Certifications or designations do give us a sense of accomplishment and recognition. I have a number of Virtual Business friends that hang their certifications and degrees on the wall of their home offices. Is it to impress their clients? Well, probably not, considering none come to their office:). Those certifications represents a marker of accomplishment and validates the work they are doing.

My oldest daughter is now in the first grade. When she comes home with a certificate from school, her face is beaming and she is thrilled to show me what she had accomplished. You might be saying.. “But, Craig come on…… This is just a child, we are adults and don’t really need certificates to feel accomplished and good about ourselves!” Really – do you think that is true? Again, this is my own “un-tested” theory that most people simply like to receive certifications – I still do:)

The well known Marketing Training Firm, Marketing Sherpa offers three day skill-training workshops in such areas as Email Marketing. At the end of the training time they provide a flashy Certificate of Completion. For those working in this field, this paper represents another accomplishment that further validates the work they do for clients in this area and will likely give them an additional competitive edge.

So, while you likely don’t NEED a Virtual Assistant Certification, or a blog design certification, or a Affiliate Manager Certification, or a Web Analytics Certification or whatever type of certification that relates to your field in order to experience good success, I think intrinsically we still like to receive them and do believe that they provide a tangible representation of our own Professional and Personal Development.

I would love to get your feedback on this one. Am I out to lunch? Do you agree with this – please share!

Train to be a Three Dimensional Virtual Assistant

I was recently reflecting on my previous educational pathway. I did 6 years of University education – 4 for my undergrad and two graduate. While those years were “life-transforming” and matured me as a person, I have to say that I did not necessarily acquire those “hard skills” that directly translated well to work! Of course, I did my graduate studies in Counselling and those skills will likely be put to good use when my three girls become teenagers:)

Now, I look at my training regime over the last 5 years (as an Internet Busines Owner) which has included a regular dose of ebooks, webinars, coaching programs, online communities and conferences. I have in-turn been able to hone my “hard skills” at a fairly rapid rate!

Now, in considering your own Virtual Assistant Practice, how are you currently developing your skills and knowledge? Are you investing regular time during the week to train, learn and grow?

The bigger question…. Are you training to be a Three Dimensional Virtual Assistant (or Entrepreneur for that matter)?

Here are three dimensions of learning to consider as you seek to grow your Virtual Business to new heights…

1. Dimension 1: “Hard Skills Training”

There are certain “Hard Skills” that your clients are requiring you to have to help them take their businesses to the next level! These might be skills in:

- Teleclass and Webinar Coordination

- Shopping Cart Set-up

- Email List Management

- Social Networking Set-up and Profile management

- Affiliate Management

The list goes on…… As you blink, there are new skills and services being added to this list – the industry is moving “crazy fast” and it is important to build a plan for continously developing your “Hard Skills” for your business. Of course, our training center, VAClassroom, specializes in “hard skills” training particularly in the area of Internet Marketing. But, there are other great programs out there. I have been really impressed with the Skills Training offered by Cindy Greenway and Tina Forsyth in their Hot Skills VA Training Program. There are lots of great avenues to hone your skills – the important thing is to make room in your schedule for this kind of continual learning.

Dimension #2: Networking / Marketing Training

In this dimension, you learn new techniques for networking with clients, increasing the traffic and exposure to your business website, building relationships with ideal clients in Social networks and other online communities. While you might already have a “Marketing Plan” in place for your Virtual Assistant practice, it is important to continue to incorporate and test out new strategies for better connecting with your clients and making your business known on the web! This kind of training may involve digesting Internet Marketing ebooks and taking webinars and other marketing training through such avenues as MarketingExperiments and of course the VAClassroom Training Program. Wow that is two plugs for our program in one blog post – that is borderline scandalous:)

The bottom line is that “the one who markets the best wins” (most of the time), so you want to be regularly implementing innovative strategies for promoting your Virtual Assistant Business.

Dimension #3: Self Training

Do you know who is the hardest person on the face of the earth to lead and manage? Any guesses?????

YOU!

Self Leadership is one of the most crucial skills to develop for any Entrepreneur! Self Leadership might refer to how you manage crisis, stress, your daily schedule, your prioirities, your commitments, your productivity, your relationships with others,  your LIFE! The reality is that if your life is in chaos, then it will inevitably have an impact on your success as a Virtual Business Owner.

This is an area that I actually allot a fair amount of time for training. I read books on productivity and self leadership to help me to be more effective in my work life and personal life and be able to strike that harmonious balance between the two! For example; I read “Getting Things Done” by Management Consultant, David Allen a while ago to help me further enhance my productivity and reduce my stress levels – it helped!

The three dimensional Virtual Assistant and Entrepreneur for that matter will be highly committed and disciplined in developing their hard skills, marketing know-how, and most importantly learning how to lead themselves in a more effective and healthy way.

This is how I structure my training regime – I am slowly but surely morphing into a three dimensional business owner. How about you?