Happy New Year! I definitely took a long hiatus from my blog, but have re-charged my creative batteries and am officially ready to go!
I have had the privilege of working with a whole variety of Virtual Assistants over a number of years and have been able to assess the particular traits or characteristics that make some of them very successful. As we head into a New Year full of much promise here are six keys to building a thriving Virtual Assistant Practice in 2009:
KEY #1 - Be Active in Social Networking - I continue to hear great testimonies of some of our VAClassroom students finding new ideal clients through such popular Social Networks as Twitter, Facebook and LinkedIn. They are building their network with a target audience and are finding opportunities emerge through these connections! So, one of the keys to sustaining a Thriving Virtual Assistance practice in 2009 is to become a "Master Networker" in the key social networks, forums, groups and online communities!
KEY #2 - Build a Compelling Web Presence - I have also had the opportunity to review many different VA websites and I noticed that some of them still do not market themselves super well. The page sometimes is super text heavy, with no multimedia or compelling images. As an Internet Business Owner (who currently works with 4 VAs), I love coming to site that has a YouTube Video, compelling graphics, an optin box to a free PDF guide, Twitter & Facebook Badges and possibly a blog. This shows me that this business is cutting edge and savvy! So, here's a test....
Go to your website right now and ask yourself: "If I was a prospective client, would I be drawn to my website?" Now is the best time of year to make changes!
KEY #3 - Participate in Blogging and Social Media Content Sharing - Many of you who are blogging right now know the value of being of thought leader in the VA industry and building credibility with your prospective client base - not to mention the great SEO value of regularly updating your blog! The key with your blog is to create content that would be relevant to your target client audience. For example; I saw a PDF guide that a VA was offering called "101 Reasons to Use a Virtual Assistant in 2009" - this was great and relevant content for small busineses, which certainly could pave the way to new client opportunities!
It is imperative to build your traffic and web presence through sharing content in such sites as HubPages, Squidoo and EzineArticles. This again positions you as a thought leader and drives traffic and Search Engine results back to your website!
KEY #4 - Establish a Clear Business Niche - As you know, the Virtual Assistant role is constantly in flux and means many different things to different people. Many VAs are bloggers, web-designers, social media marketers, bookkeepers, event planners, PR specialists and so much more! The most successful VAs have been able to establish the right niche at the right time to create the best opportunities for their business. For example; businesses are screaming for VAs with Social Media Marketing expertise, which is why we recently launched our Social Media Marketing Specialist Training Program.
Also, it is important to identify the niche audience you are targeting. Is your ideal client audience, Real-Estate Agents, Business Coaches, Women Entrepreneurs, Internet Marketer, Ecommerce Sites etc..?
KEY #5 - Proactive Marketing Strategies - I always love the saying "The squeaky wheel gets the grease"! Translation: A Pro-active Virtual Assistant will create the best opportunities for their business! As you know, the clients may find you on Social Networks or via your website, which is great, but for the most part, you will need to go out there and connect with your ideal client audience in creative ways. For example; One of our VAClassroom Students mentioned that she was putting on workshops for small business associations in her local area on "The Power of Social Media Marketing". Well, this served as an excellent avenue for her to position herself as an authority and build some new client opportunities.
KEY #6 - Highly Committed to Continual Learning - Of all the industries I have be apart of in my career, none has moved faster than the Internet Business. New technology and web trends are evolving at a rapid pace and 6 months is like 5-10 years in another industry! It is paramount that you are actively pursuing learning and training opportunities in your niche to ensure that you remain on the cutting edge and at the top of your game in 2009.
So, there you have it.... Six keys to building a thriving Virtual Assistant business in the New Year!
I am sure there are other "Keys" and would love to hear yours!
