Training Tidbits

Five Reasons I Love Facebook Fan Pages

A quick skill testing question for you....

What do you think are the two hottest pieces of Real Estate in the Social Media Frontier right now?

Any ideas....?

I would have to say that Twitter and Facebook Fan Pages are the "shining stars" among the business community right now!

I have been so amazed at the rapid growth of Facebook Fan Pages since the big changes Facebook made back in February 2009 to make them look like FB Profiles.

Check out this video on "Five Reasons Why I Love the New Facebook Fan Pages."



Also, we have just released a new course that might interest you at VAClassroom called: "Fantastic Facebook Fan Pages" - Check it out!



Social Media Marketing Training

The Many Voices of Social Media

voicesSocial Media is a wonderful thing isn't it? It is literally turning the way we communicate upside down! Social Media allows ANYONE to have a voice and be heard, which is both liberating and scary.  While Social Media promotes the Freedom of Speech and the opportunity for anyone to share their views and opinions, where do we draw the line on commentary that is hateful and even harmful? Are there clear ethics or even a "moral compass" to Social Media or is that not even possible?

In this post, you are going to get a few random thoughts that have been percolating in my head for sometime, so bear with me.... I have a point to make.

Over the past few days, I am sure you have all watched the events unfold in Iran following the tainted election results.  We have seen a Twitter Revolution emerge as many Iranians tweet their concerns and disgust over the political corruption in their country. One university student in Tehran actually had his website shut down and was attacked, but was able to still let his voice be heard through Twitter.

Social Network sites like Twitter and Facebook are giving a global voice to people who would typically not even have a voice in their own country - truly amazing!

Social Networks have given a voice to great organizations like the Salvation Army to bring awareness and increase their donation base during a down economy.

A Facebook group helped to raise awareness and build support for an  American Father (David Goldman) seeking to regain custody of his son who was taken to Brazil.

Social Media has provided amazing opportunities for people to have a voice and share their plight and situation.

Now, if I was to stop there, we would all say... WOW, Social Media is having such a powerful and positive impact on our world (which it is), but let's look at the other voices emerging as well.

A couple weeks back, an interesting post emerged on Tech Crunch titled, "Holocaust Museum Death Won't Change Facebook's Mind on Hate, But Advertisers May be Able To."  A great dialogue ensued on the ethics of allowing Anti-semetic Hate groups to set-up Facebook groups to collectively voice their harmful views. There are Facebook groups promoting the idea that the Jewish Holocaust which saw 6 millions Jews murdered was just a myth.

These groups are given the opportunity to share their hateful and discriminative opinions on Facebook and other Social Networks. Is that right? Should we give a voice to those that promote hate against certain races? Are we able to draw a moral line in the sand where certain voices are accepted and others are not? Is that possible?

Take for instance this story.... A few months ago, a Facebook  group emerged called "National Kick a Ginger Day", in which they encouraged their members to "get them steel toe boots ready" and kick a red-head at school. Well, even though the founder of the group said it was just a big joke, many acts of violence occured that day as a result of this nasty Facebook campaign.

So, I ask the question again....Where do we draw the line on WHO should have a voice in Social Media?

Some say that censorship on Social Networks will only hinder freedom of speech and ruin the original intent of Social Media. That is one perspective.

Here is my thought.... While I love the freedoms of Social Media and the voice it gives to the average person, I believe that a moral line DOES need to be drawn in the sand. I believe that Facebook should monitor, screen and ban groups that promote hate or harm to another human being. You might say that everyone is entitled to their opinion, even those with hateful sentiments towards another race. I would say that in our history, we have seen these types of groups act out their hateful views through violent means (Such as the recent shooting at the Holocaust museum in Washington), so why give a voice to group with a capacity for harm?

I believe that sites like Facebook and Twitter need to have a screening criteria in place that flags those posts or groups that are promoting hatred or harm to others. Isn't that the right thing to do?

These thoughts have been floating around in my head for a while and I just needed to get them out! Again, I truly believe Social Media is a great thing, but I still think there are some guidelines or measures that need to be put in place to prevent these kind of  groups and commentary from easily finding a voice in the Social Networks.

Okay, I am finished..... I need to hear others perspectives on this? What do you think? Where do you stand on this?

Social Media Marketing Training

Social Media Marketing Specialist - The Hottest Service Niche for 2009

One of my personal passions at the end of each year is to read the many posts from Internet Marketing Experts setting their predictions for a coming year! I must have read a dozen or so posts and guess what topped each of their lists as the fastest growth area for 2009.....

Social Media Marketing of course!

Kind of a no brainer, I guess!

Many businesses took all sorts of Social Media Training in 2008, but the reality is that the majority of them are simply too busy to apply what they learned to their marketing game plan. Others are still overwhelmed with the magnitude of Social Media and are not sure where to begin!

As a result, it is not surprising that Social Media Marketing Specialists and Consultants will be in serious demand in 2009 as businesses seek to leverage this powerful new channel.

We actually just finished our first Social Media Marketing Training Program a while back and are impressed at how some of the graduates have already secured new projects and clients as a result of learning such skills as:

- Online Video Marketing

- Social Media Strategy & Action Planning

- Twitter and Facebook Marketing

- Online Reputation Management

- Social Media Content Distribution

- Social Network Profile Management

- Blog Marketing

These seven "in-demand" services actually make up the curriculum for our new Self-directed Social Media Marketing Training Program.

The future is bright for Social Media Marketing Specialists and Consultants in 2009!

Social Media Marketing Training

The Top Seven Social Marketing Services for 2009

Well, many of you that follow my blog regularly know that I love to talk about what is going on with Social Media. For the past two years, Social  Marketing services has become of passion of mine and I have absorbed pretty much every PDF guide, webinar, ebook, podcast I could my hands on regarding this topic!

It is an undisputable fact that 2008 was the year Social Media dominated the Internet and ultimately changed the way we comunicate and market our businesses in the online world!

But, most experts predict we are just at the tip of the iceberg! Social Network Sites such as Twitter, Facebook and LInkedIn all experienced tremendous growth 2008, but that does not even come to close to what is anticipated for 2009.

So, with the rapid growth of Social Media and the influx of businesses using it to build their brand and exposure, I am going to make a bold, but obvious prediction for 2009.....

Social marketing services will become the most "in-demand" skill and service requested by small businesses (possibly with the exception of design and copy) As I listen to Internet experts and connect with my online business pals, Social Media is quickly moving to the top of their marketing priority lists. Many of them took Social Media Training Courses such as StomperNet's SMARTS program, but here is the fundamental problem: "Most simply don't have time to maximize the potential of Social Media Marketing for their respective businesses.

So, it probably goes without saying that one of the hottest niches to further develop your skills falls in the area of Social Marketing Services.

Based our our extensive research, I have broken it down into the Top Seven Social Marketing Services that businesses will be desperately seeking in 2009....

On October 28th... we will will be running a live, FREE webinar event,

"Seven Profitable Social Marketing Services To Offer Your Clients in 2009"

If you are interested in Social Media and and see the huge potential in positioning yourself as a Social Marketing Specialist in 2009, then this webinar is for you.

Just visit the below web page to view a short video on this upcoming Social Media event. We are limiting this webinar to 200 seats so be sure to sign-up as soon as possible. I will be in touch soon with some more details!

http://www.vaclassroom.com/socialmarketing

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