The Power of Online Video Marketing for Local Businesses!

As many of you know, at the beginning of 2011, I hosted a “Predictions Event” in which I shared my STRONG conviction that one of the hottest client areas for your business in the next 12 months would be the LOCAL Business Community! The reality is that the average local business owner has become increasingly dissatisfied with the diminishing return they are seeing on more expensive traditional advertising channels like radio, television and print media.

In my opinion, Local Search Marketing, Facebook Marketing and Video Marketing Services make up the most relevant and dynamic marketing trio for any local business across any industry. While we all know that Facebook had a massive growth year in 2010, so did Online Video and YouTube!

Check out the below video, where I demonstrate how we generated a Top 10 Google Result in less than 48 hours!

While the statistics quoted in the video alone should be a compelling enough reason to catch the attention of the average business owner, there are so many other clear-cut benefits why local businesses are increasingly excited about integrating online video into their overall marketing strategy:

• With the proliferation of the mobile web, online videos are being watched everywhere and anywhere.
• Online Video is the #1 weapon for igniting top rankings in the local search listings.
• Online Video spreads faster than any other marketing medium on the web today. Just ask Susan Boyle!!

Given the rapid growth of online video, combined with the local business owner’s fast-growing interest in this medium, there is a great need for Virtual Assistants and online professionals to develop and expand their Online Video Marketing skills and service packages. It is for this reason that we have unveiled our first official Online Video Marketing Specialist Training Program so that Virtual Professionals can offer cost-effective web marketing solutions that will ignite exposure, traffic and results for potential clients in their local communities.

The great thing about online video marketing is that it can be easily integrated into any existing Social Media services you are currently offering. As an example, for the average business owner, two of the absolutely smartest ways to build their brand and credibility on the web is to create a Facebook Page and launch an online video marketing campaign – a match made in marketing heaven!

If you have any questions or comments about Online Video Marketing, please write us a note in the comment box below. You can check out all the details on the Online Video Marketing Specialist Course here.

VideoUtilityPoster – A Cool Web 2.0 tool For Driving Traffic To Your Blog

I came across an ultra cool web application that is ideal for all you bloggers out there. Now, I don’t know about you, but there are times in a blogger’s life when the creative juices aren’t flowing and you are stumped with fresh ideas for your blog. While this might only last for a moment, why not take the opportunity to add some other people’s relevant content to your blog that will interest your readers and ignite your Search Listings.

Well, the VideoUtilityPoster does just that! This downloadable software integrates with whatever blogging platform you are using (Ie. WordPress) and allows you to quickly search for relevant videos that you might want to incorporate into your blog or website. VideoUtilityPoster features an easy “Drag and Drop” system, where you drag the video script into your blog post. This tool also allows you to automatically add keyword-rich descriptions (if you like) to further boost the SEO potency for your post.

As you may know Google and other SEs love fresh video content, combined with keyword rich content – this makes equates to a winning formula for your SEO efforts.

So, consider adding some great relevant video content the next time you experience a “writer’s block”! The cost for this tool is $67, but they do offer a 30 day money back guarantee, so it might be worth adding to your blogging arsenal! Also, this might be a value-added tool to use for your client’s blogs in helping them come up with new and relevant content ideas.

Again, you can also just simply search for content ideas in YouTube, and copy and paste the embed link into your post. However,  VideoUtilityPoster basically simplifies and saves you time in researching and integrating video content into your blog. Check it out!