It’s Here – VAClassroom’s Facebook Technology Readiness Clinic!

We’d like to share a few exciting details about our upcoming VAClassroom Facebook Tech Skills and Tactics Clinic. In today’s web world, Facebook has quickly become one of the most prolific brand building and marketing channels for virtually any type of business online today. As Facebook membership continues to grow and reach well beyond the 600 million mark, business owners are enthusiastic about the potential this social network has for growing the visibility and presence of their company online.

However, keeping up with Facebook’s continuously evolving changes and advancements in technology proves to be a challenge for a lot of Virtual Assistants and online business owners seeking to leverage this powerful social network. As we discussed in a previous blog post, there have been a few key changes and announcements from Facebook that have had a huge effect on Facebook Pages. Well, we here at VAClassroom have a reputation for being “Trend Spotters”, and so we made sure we created a course that will equip you with the technical knowledge, skills and tools to successfully navigate these changes and build a compelling Facebook presence for you and your clients.

Check out the below video, where we introduce our groundbreaking Facebook Tech Skills and Tactics Clinic:

Again, here are the topics we will cover in this highly relevant one-time training opportunity:

Skill #1: Strategies for selecting and implementing the right Facebook Social Plugins for your blog or website

Skill #2: Preparation tactics for the NEW Facebook Changes

Skill #3: Integrating Facebook Connect to a blog or website

Skill #4: Understanding IFrames

Skill #5: Setting up Facebook Insights for your website

Join us for this live, interactive half-day clinic coming up on Wednesday, October 13 from 12pm – 3pm PDT (3pm – 6pm EDT). The technological shifts and advancements at Facebook have created a unique and profitable opportunity for you to be your clients’ Facebook Technology Advisor. They will need you to help them properly address the new changes that will be coming at the beginning of 2011, and we will make sure you have all the skills you need to do that!

The Social Network: Truth or Fiction?

There’s a lot of talk going on about Facebook these days, from the massive outage on September 23 to the new movie, The Social Network, coming out on October 1, a story about the founders and origins of Facebook.

Biographies are intriguing, and for Virtual Assistants and Online Professionals involved in Social Media, this movie is particularly compelling. We’re advised to take it with a grain of salt, though, because there’s a bit of controversy brewing about whether or not the movie gets the facts straight.

According to a blog post on AllFacebook.com, most people don’t know the movie is based on a fictionalized and sensationalized story about the founding of Facebook as described by Eduardo Saverin, one of the initial co-founders. This story became Ben Mezrich’s book The Accidental Billionaires and then was adapted into a screenplay by Aaron Sorkin. Apparently Saverin presented co-founder Mark Zuckerberg in a bad light because he was bitter about being kicked out of the company, and AllFacebook.com says, “It’s pretty clear that the movie is an attack on Mark Zuckerberg’s character.”

In an interview called “Aaron Sorkin talks ‘The Social Network’“, however, screenwriter Aaron Sorkin asserts, “We were meticulous in The Social Network about sticking to facts,” and goes on to explain the type of online and first-person research they did.

Another point of interest is the fact that neither the screenwriter nor the director of this movie has a Facebook account, which makes you wonder what their perspective is towards Facebook.

But regardless of what people think of this movie or Facebook in general, this is a tool that has become firmly embedded in the fabric of our culture, and for that reason (as Virtual Assistants and business owners), we need to look at ALL the ways we can leverage this powerful tool for our business.  So whether the movie is true or not, Facebook Marketing is definitely a reality that has provided tangible results for businesses seeking to build their brand and customer base.

Now we’d like to hear your opinion! Do you plan on seeing the movie, and would a shady past change your opinion of Facebook and the role it plays in your business?

Bananas and Branding in a Social Media World.

“I’m Chiquita Banana and I’ve come to say, Bananas have to ripen in a certain way…”

(lyrics from the original Chiquita Banana theme song)

Does your food talk to you?

Probably not.

Does it ask you to talk to it?

Maybe.

In this new social media driven world, even food has become interactive online, as you may have seen last week in a recent post on our VAClassroom Facebook Page. When Craig grabbed a banana as a quick snack, little did he know it would have a sticker on it that read “Chiquita – find us on Facebook to vote!” As he said, “This is a web 2.0 banana I am eating – banana branding at its best!”

So we checked out the Chiquita Banana Facebook Page, and this is what we found:

•    Facebook Page summary – “This is a page for all things banana. Pay a visit to our site and see just how bananas our bananas can get. Eatachiquita.com. Or follow us on Twitter @ChiquitaChatter.” (Chiquita Bananas are also on Twitter!)

•    Info tab – containing a link to the Chiquita Banana website, as well as a Company Overview and a list of Products.

•    “Organics” tab – promoting organic bananas and inviting people to vote. Chiquita will donate 10% of organic banana sales sold in September to the environmental non-profit organization with the most votes.

•    Photos tab – with photos from Chiquita as well as from fans. (Wow, a lot of people really like Chiquita Bananas!)

•    Page Terms tab – explaining the Chiquita Banana Community Guidelines. (This is a great idea!)

•    Several other tabs and an active Wall – with posts from both fans and Chiquita Banana itself.

Chiquita adds posts regularly to the wall and is great about interacting with fans by replying to any questions or comments.

Here are some examples of Chiquita’s wall posts:

•    Contests – e.g. “Chiquita Banana Sticker Design Contest” and “Chiquita Champion” (nominating an athlete or an athletic team who has accomplished something amazing)

•    Product Advertisements – e.g. “Exotic” varieties like red bananas and Manzano bananas

•    Fun Facts – e.g. September 21 is National Banana Day.

And if the response is any indication, people are “eating up” this Facebook Page! At this time, Chiquita Banana is “liked” by more than 20,000 people!

Moreover, the contests attract people to the Chiquita websites themselves as they are mostly held off of the Facebook Page. For example, in honor of National Organics Month, Chiquita is hosting an organic smoothie recipe contest on their blog. This is a great way of directing people to read the blog posts!

So what do you think of this banana branding and use of Social Media? Many of us had parents who told us, “Don’t play with your food,” and now here we are, entering Chiquita Banana contests and “talking to our food” on Facebook.

The great thing about this Web 2.0 world is that it can foster a sense of collaboration and trust between businesses and consumers. As companies use Social Media as a way of branding their products, consumers can interact, voicing their opinions and concerns.

A quote from the blog post “Social Media Case Study: Cindy Cieluch, Photographer Building a Brand” sums it up perfectly:

“… Whether you’re a small, medium, or large business there are small and simple things you can be doing with social media that will help with your brand building efforts while at the same time building those relationships and getting people what they truly want which is a relationship with the company before they make business and do business with them.”

So, as a Virtual Assistant or Online Business Owner, how would you use a Facebook Page or other Social Networks to build your brand in this New Media World? The possibilities are endless, so we’d love to hear your ideas!

ANNOUNCING…THE GREAT FACEBOOK FAN PAGE MAKEOVER CONTEST!

As you may already know, the official launch of our “Fantastic Facebook Fan Pages” course is officially underway. There has been an overwhelming response to this program, and we’re excited about the next two weeks of learning that are about to begin. As an opportunity to apply some of the skills learned in the course, we will be running a contest – “The Great Facebook Fan Page Makeover Contest,” open to all “fans” of our VAClassroom Facebook Fan Page.

If you would like some practice applying the content learned in VAClassroom’s live Fan Page Course PLUS an opportunity to win a full makeover of your own Fan Page, here’s your chance! All you need to do is submit either a video or audio clip explaining “why a Fantastic Facebook Fan Page would impact your business.” The winner will receive a full makeover of his or her Fan Page, including custom landing page, page formatting, applications and some tips on how to better engage his or her audience. The winner will also receive either a free one-year VAClassroom membership or a one-year credit towards his or her current membership.

Deadline for submission is November 7^th, 2009.

Please post your entry on our VAClassroom Facebook Fan Page wall.
(You must first add yourself as a fan.)

http://www.facebook.com/VAClassroom

For more information, check out our Contest Kickoff video:

Best of luck in the contest!

View our current submissions Fan Page Video Submissions

The Business Building Potential of Facebook Fan Pages

I recently followed a comment in Facebook from another Virtual Assistant that was questioning the value of having a Facebook Fan Page to promote their business. Will it actually lead to new client and income opportunities? Well, my answer and thoughts on this are included in the video below. Take a look and please send your comments on Facebook Fan Pages and the impact (if any) they have had on your Virtual Assistant business.

Facebook Payday – A Great Resource for Facebook Marketing Virtual Assistants

As many of you know, we did a teleseminar last week titled, “How Virtual Assistants Can Profit from the Social Media Explosion in 2008″. This teleseminar event was very well attended and we are still receiving great feedback and questions which is cool! You can access a recording of the event through our VAClassroom Membership Site.

One of the topics I discussed in this teleseminar was the rapidly growing opportunities for Web Savvy Virtual Assistants to position themselves as Facebook Marketing VAs. We discussed the different services you might offer clients seeking to leverage this channel such as:

• Setting up and managing Facebook profiles.
• Coordinating Facebook Events.
• Moderating and participating in targeted Facebook groups.
• Inviting and adding new business friends for your clients.
• Creating and managing Facebook business pages for your clients.

The list goes on…..

One of the advanced services we discussed involved implementing and managing Facebook Pay Per Click Ad campaigns which are becoming increasingly popular. A handful of Internet business owners are generating some excellent profits through this channel.

A Business Collegue of mine, Peter Koning, has just launched an ebook and membership site called Facebook Payday. I have had a chance to review some of this resource and it is very impressive. The ebook will provide you with some of the skills and knowledge required to set-up and manage successful PPC ad campaign through Facebook.

If you are seeking to grow a Facebook Marketing niche for your business then Facebook Payday is definitely worth checking out!