Should Virtual Assistants (Who are WAHMS) Market Themselves as WAHMS?
Posted by Craig · 3 Comments
Last night I was watching a very thought provoking (and potentially controversial) video from the WAHM blog site, YummyMummy! Scott Stratten from un-marketing.com offered a interesting tip and challenge for Work at Home Moms.
He shared that WAHMS should NOT market themselves to their clients as a WAHM, but rather as a skilled and savvy business owner! He felt that promoting your WAHM status on your site would not serve any real purpose in building your business, unless of course your target audience is WAHMS! From a Virtual Assistant perspective, he felt it might not look favorable to a new client to think of kids hanging off of you while you complete his/her pertinent project!!
From my perspective, while I don’t think you need to hide the fact that you are a WAHM with your clients, I don’t believe it needs to be emphasized on your site or blog. Now your role as a WAHM might come more into play in your interactions with your peers and those moms who aspire to work from home in Twitter and other Social Networks.
Again, this is coming from a WAHD’s perspective who understands the freedom and flexbiility of working from home. I can also talk more about it at VAClassroom since a good percentage of my target audience is in fact WAHMs!
The many Virtual Assistants and Online Professionals I know definitely market their skills and experience first and not necessarily their role as a WAHM (or WAHD for that matter).
So, take a watch of this video at the YummyMommy site – I would love to get your thoughts and feedback on this interesting topic!
Craig,
You are correct. There is nothing wrong with being a Work at Home Mother or even a Work at Home Non-Mother. However, it is not something that needs boosting or publicity. Let’s be honest, we all know that working at home can be distracting. Whether it be a child, a spouse, the dog or a neighbor. Many clients know that as well, so while it should never be hidden (don’t lie or deny, honesty is key) it is nothing to be publicized to a prospective client.
.-= Heather Villa, CMA, MBA, MSM´s last blog ..New Home Office Coming Soon! =-.
Hi Heather – I totally agree with you! The likelihood is that many of us working with clients who probably understand the “benefits” of working from home (with kids), but it is not something to be emphasized for sure! Thanks for your comment!
I agree – there’s nothing wrong if I’ll state on my posts that I am a work at home mom. I believe that there are many WAHM out there who still wants to read and follow our post regularly.
.-= Patrice´s last blog ..Moms Work at Home with Online Marketing =-.