Lessons from Barack Obama's Social Media Strategy

Well, the long US election campaign culminated last night with Barack Obama winning the Presidency of the United States.  This is now the time where streams of political analysts will weigh in on what the parties did right, the potential missteps the Republicans may have taken and so on and so forth. But politics aside, as a Social Media enthusiast myself, I have to stand back and applaud the Social Media Strategy that was brilliantly executed by the Obama campaign!

The social network gurus on his team implemented some innovative strategies, even going as far as creating their own Obama Social Network where people all over the US could connect, share Ideas and dialogue about the issues.

I read a great post today from an Aussie that summed up the social media brilliance displayed by Team Obama over the last few months. Take a read of this post titled: Lessons We Can Learn From Barack Obama's Online Marketing Strategy. As you read this, reflect on your own Social Media efforts and take stock of how effective your current activities are - is there something to be learned from this Social Media President? I would love to hear your thoughts and feedback!

The timing of this post is great, especially as we get set to launch our new Social Marketing Specialist Training Program here at VAClassroom.com. Obama's ability to successfully leverage Social Media will no doubt alert to action many of those businesses who may be dabbling with Social Media, but not employing any real concrete strategy.

The opportunities for Social Marketing Specialists will be plentiful in 2009!