Charitable Organizations Using Social Media to Spread Christmas Cheer

Can you believe that December has already arrived - this Fall season has just blown by hasn`t it? I came across an interesting article that I thought might interest you. In these tough economic times, great charitable organizations like The Salvation Army are feeling the crunch and overall giving is down this year. The Salvation Army and other non-profits have gotten creative this Christmas season and are making use of the popular Social networks, Twitter and Facebook to connect with the younger generation and ultimately increase their donations! This article confirms an interesting trend taking shape with a growing number of non-profits and charitable organizations starting to use Social Media to spread awareness and bolster their donations. The emergence of non-profits using Social Media presents an ideal, niche opportunity for those considering working as Social Media Specialists and Consultants! Many of these organizations are just feeling their way through Social Networking and need a consultant to help them to chart the right course! As many of you know, we are currently running the Social Marketing Specialist Training Program to about 40 students. We just actually finished the training session involving Facebook and Twitter and talked about non-profits being an ideal client prospect! Check out this interesting article on The Salvation Army and the virtual `Red Kettle`. CNN Article on Salvation Army