Golden Goals and Bad Bands: Social Media Chronicles the Olympics

February 28, 2010 – final day of the Winter Olympics in Vancouver…

Gold medal semifinal in men’s hockey between Team Canada and Team USA…

Seven minutes into overtime, Jarome Iginla is knocked down in the corner. On his knees, he passes the puck to Sidney Crosby, who deftly, with Gretzky-like instincts, shoots the puck from an angle, past Team USA’s goalie and into the net.

The Golden Goal…

And with that, Team Canada wins its 14th gold medal in these 2010 Olympic games and its first gold medal in hockey since the Salt Lake City Olympics in 2002.

Throughout the streets of Vancouver, a loud roar went up as crowds cheered and celebrated. Car horns honked, ship horns blared and, according to one Vancouver resident, the noise continued for hours.

The cheering also continued on Social Networks like Twitter and Facebook. Within minutes of the Golden Goal, jubilant Tweets and Facebook status updates appeared. Within two hours, the newly created “Crosby’s Olympic Goal <3” Facebook Fan Page had 95,000 fans.

After the Closing Ceremonies, a Facebook Fan Page called “2010 Olympic Closing Ceremonies were REALLY BAD” was also created, but it wasn’t nearly as popular. As of this writing, only 23 fans have joined this page and embraced the description: “Bad bands, and awful floating beavers.”

Actually, throughout the Olympics, Social Media played a huge role in recording people’s reactions to events and athletes. The athletes themselves even participated.

According to the blog post “So long to 2010 Olympics, we’ll tweet ya later,” American short track speed skater @ApoloOhno “shared his ever infectious and magnetic positivity to stand tall and be proud of who you are and your accomplishments.”

Alternatively, @JuliaMancuso, alpine ski racer for Team USA, fueled the fire of an alleged rivalry with lifelong competitor @LindseyVonn by posting and quickly removing comments after her first run on the giant slalom.

The Sysomos blog reports that the Vancouver Olympics attracted four million tweets and 300,000 blog posts and had a 91% positive sentiment rating according to Sysomos MAP.

That’s great news for Olympic organizers, who may have been concerned about how this unprecedented Social Media activity would affect their personal branding and online reputation.

This is a new age, where Social Media activity will continue to grow, even as the roar of the crowd fades and the streets of Vancouver return to normal. Online Reputation Management for Virtual Assistants and their clients will be key in the years to come, and certified Social Marketing Specialists are the ones who will be armed and ready to face the challenges of this new Social Media landscape.

This is something Olympic organizers might also want to think about as they look towards the 2012 Summer Olympics in London.

Are You Ready to Tell Google Buzz to Buzz off?

There’s a new kid on the block in the world of Social Networks, and if you use Gmail, he’s already living on your street! Google recently unveiled Google Buzz, a Social Network that’s built right into Gmail. If you have a Gmail account, you might have noticed a colorful balloon that showed up on the left-hand side of the page – that’s Buzz!

Google had some great ideas when they unveiled Buzz. Check out this YouTube video posted on the Official Google Blog to introduce Buzz:

Unfortunately, despite these good intentions, Buzz has caused some frustration among loyal Gmail users. For example, the blog post “Buzz off, Google: Social networks should always be opt-in, not opt-out” highlights the fact that all Gmail users were enrolled in Buzz without being asked first. Furthermore, Google automatically made a social graph of your most-emailed people and made sharing of that graph opt-out instead of opt-in. As this article explains, “it’s super easy to miss the check box, and the default should always be the safest choice.”

In Google’s defense, they listened to users’ feedback and have introduced some improvements. The Official Gmail Blog reports that the following changes have been made to Buzz:

1. There is a more visible option to not show followers/people you follow on your public profile.

2. You have the ability to block anyone who starts following you.

3. There is more clarity on which of your followers/people you follow can appear on your public profile.

Given Google’s popularity and history of creating quality products, there is definitely the possibility that Google Buzz could someday rival Facebook and Twitter.

What do you think? Are you ready to tell Google Buzz to buzz off, or do you think Google can rise to the challenge of making Buzz the best Social Network around?

Virtual Events and Social Media - A Match Made in Web Heaven!

Yesterday was Valentine’s Day, and we’re going to talk about marriage… no, not that kind of marriage – the marriage of Virtual Events and Social Media.

Virtual Events are already very popular because of their inherent benefits – they’re cost-effective, attract a wider global audience, generate increased exposure and save time – but Social Media enhances the power of Virtual Events by providing an effective channel to promote, create buzz and facilitate interaction for these online events.

Consider Twitter Hashtags. They are an extremely powerful medium to use for promoting and creating buzz around a Virtual Event, and the best way to explain them is to show them in action. Check out this excellent video by Krishna De:

Another way of pairing Social Media and Virtual Events is to make use of interactive chat alongside an online event. For example, Facebook tested a new feature during the 2009 Presidential Inauguration that allowed people to post status updates and comments beside live streaming video on CNN’s website. According to the Facebook Developers blog post “Posting the Stream in Real Time with the Live Stream Box,”

“It was a significant moment for Facebook Platform. We realized how powerful it was to see what your friends were saying, not just on Facebook, but right in context on CNN.com.”

Following that event, Facebook launched the Facebook Live Stream Box, a feature that website owners or developers can install on their website so Facebook users can share updates and content about a live event through Facebook Connect. With this tool, any updates posted will appear in the Live Stream Box, as well as on the Facebook user’s profile and friends’ News Feeds.

Additionally, Ustream, a website that supports live streaming presentations, includes a Social Stream that can be used to chat with people over Twitter, Facebook, MySpace and AIM while an online event is taking place. Ustream also allows you to incorporate the Live Stream Box within your Facebook Fan Page. According to the Ustream.tv website, this feature adds a new tab to the Fan Page, developed and customized by Ustream, with the live player residing both on Ustream.com and the Facebook Profile. Here, Facebook users can chat with the host and with each other through the Live Stream Box as well as through chat and Social Stream on the Ustream.com Show Page.

This combination of Social Media and Virtual Events contains untapped potential for businesses, Virtual Events Specialists and Social Media Specialists. Businesses are in desperate need of people with the skills necessary to set up events, promote them and facilitate interaction between attendees. Virtual Assistants can be the matchmakers that bring Virtual Events and Social Media together, creating a union that will most certainly generate more visibility for your clients’ businesses and take the Virtual Events niche to new heights!

Ignite Your Business Visibility with Facebook Connect.

Have you ever wished you lived in a shopping mall? It sounds funny, but it would make life a lot easier, especially if you lived in a huge mall like West Edmonton Mall or the Mall of America.

You could park the car, enter the building, and everything you needed would be laid out in front of you without ever having to leave home. Stores in that mall would probably get a lot more business than stores outside the mall because it would be easier to access them, and residents of the mall would recommend certain shops and services to each other by word of mouth.

Now imagine you had a place to live on the Internet and were able to visit different websites without having to give up the comfort of that home. The Facebook Connect feature was unveiled in 2008 to create easy, one-stop access to websites from your Facebook profile. It’s an API that enables people to use their Facebook identity and connections to authenticate themselves on any third-party site, community or blog. In essence, it makes your Facebook profile the “home base” and eliminates the need for new sign-ups on other websites.

In Powered, Inc.’s e-book “Marketing Predictions for 2010,” Aaron Strout, Chief Marketing Officer, predicts that Facebook Connect will play an increasingly important role in the ways brands connect with their customers and other constituents on Facebook in 2010.

It’s already showing an incredible ability to help businesses draw more Traffic, thereby increasing their Return on Influence and ultimately their Return on Investment.

Here are some examples:

Increased Traffic:

The Official Facebook Connect News Page reports that since implementing Facebook Connect, the CBS Insider has gained a significant increase in traffic on theinsider.com, with over 85% of new registered users using Facebook Connect.

Increased Return on Influence

According to Facebook’s latest statistics from Citysearch,"Since implementing Facebook Connect, daily registrations have tripled, and connected users are twice as engaged as users not using Facebook Connect. 94% of users who write reviews share those reviews back on Facebook, where 70% of their friends who see the review click on it, and travel back to Citysearch.com.”
This points to the viral nature of Facebook Connect, the ability of users to bring content, activity and conversations from third-party sites back into their Facebook newsfeed, thereby creating more social engagement.

Increased Return on Investment

Lauren Miller in her article “5 Services Using Facebook Connect Effectively” reports that although the Tap Tap Revenge 3 App on the iPhone may be one of the simplest implementations of Facebook Connect on the iPhone, it’s become one of the biggest selling apps of all time on the app store.  It works great because it gives you rewards when you tell your friends about the game and posts updates on your friends’ newsfeeds about your activity and scores.

All this being said, Facebook Connect has great potential to open up a very profitable niche for you and your clients’ businesses. This is good news for our VAClassroom graduates who are already providing Facebook services for their clients or are planning to add that service in the near future.

As Ken Burbury says in his article “Five Reasons Companies should be Integrating Social Media with Facebook Connect,” “At the end of the day, companies need to fish where the fish are. And right now the fish are spending their time on Facebook.com.”

What are your thoughts on Facebook Connect? We’d love to hear your comments!

Facebook Fan Pages Go To the Movies!

The lights go down, the curtains part, and now it’s time to see the “Coming Attractions” at your favorite movie theater. Until recently, the best place to find the latest movie trailers was at the theater itself or on TV if you happened to be watching during the right commercial break.

Then along came movie websites. These were great because if you missed seeing the movie trailer elsewhere, you could find it on a dedicated web page and watch it at your leisure. For awhile, these static sites were the most common way to promote films online and were popular because of their cool graphics and Flash effects.

Not anymore! There is a new trend with movie companies using Facebook Fan Pages instead of static websites to promote their new movies. One example is the Facebook Fan Page for the romantic comedy When in Rome just released in January. This is a highly interactive Fan Page where fans can view the movie trailer, participate in a Fan Board and Discussion Board, and respond to Wall Posts offering contests and surveys – a far cry from passively watching the movie previews flash by on the theater screen. The static website for When in Rome even provides links to its Social Media sites, encouraging visitors to join the conversation.

The power of this Social Media Marketing trend is not an illusion. In her blog post “Four Reasons You Should Setup a Facebook Fan Page” , Tomeeka Farrington relates how the small-budget movie Paranormal Activity became highly successful as a result of its Facebook Fan Page, where fans were able to purchase tickets, compare their reactions with each other and recommend the movie to their own social networks. According to Farrington, “following 2-weeks of nationwide midnight only sellouts and fan frenzy over the limited release hit thriller, Paranormal Activity earned Paramount $7.1 million in its opening weekend, showing in just 200 theaters.”

Radio stations are also beginning to recognize the powerful exposure they receive through Social Networking.  The Message, a Sirius XM radio station, has created a Facebook Fan Page (http://www.facebook.com/hearthemessage) where fans can post comments on the Wall, see photos, participate in discussions and be notified of upcoming events hosted by the radio station itself.

This trend towards this type of Social Media promotion has created a fast-growing client base for those with Fan Page skills. In fact, many VAClassroom students who have taken our Facebook Fan Pages Program have seen rapid opportunities open up for their businesses after adding this new service to their businesses. It seems there is no end to the type of clients that will need Facebook Fanpage implementation services in 2010: hotels, local businesses, celebrities, non-profits, big events... the list goes on!

So the next time you want to see the Coming Attractions, you don’t have to leave the comfort of your home. Just log on to Facebook and pull up your desk chair… but you’ll have to make your own popcorn.

15 Internet Marketing Predictions for 2010 of a Different Kind.

At this time of year, I find myself reading more blog posts than anytime of the year. I must confess, I am a bit of a "Predictions" junkie and love to read the experts posts as they weigh in on the forecasts and potential trends for the New Year. I recently put on a Internet Marketing predictions event for our members at VAClassroom, but with a bit of a different spin. I unpacked the top predictions for this year, but from a "Virtual Assistant's or Service Provider's view point. There is one thing to passively watch the trends and another thing to proactively anticipate how you can tap into new and profitable niches over the next year.

The below presentation reviews 15 predictions and 15 potential opportunities for your Virtual Assistance business. Enjoy!

NearbyTweets.com - Connecting with the Right Local Audience

Check out this scenario....

Sally owns a Wedding shop in Everett, Washington. In the current economy, she had been forced to reduce her marketing budget and needs to think more creatively about how to build her customer base...

Her brother is a Internet Geek and tells her that the best low cost/no cost marketing channel on the planet resides in Social Media sites like Twitter, Facebook and YouTube. After much research, she decides to set-up a Twitter account even though she thinks the tool is trivial and ridiculous. She struggles with making any sense of Twitter for her local business for about a month.

Then, her Internet Geek brother tells her about this Twitter tool called, NearbyTweets.com. This tools is supposed to link you up with local twitterers and you can actually follow particular keywords in their tweets.

So, for the next week, she tracks words related to Weddings such as "Bride", "Wedding Dress", "Engaged" etc...

Much to her surprise, she starts to connect with people in her area that are planning their upcoming wedding and some that are still trying to find the right dress. BINGO!

Sally starts to connect with these individuals on Twitter and to make a long story short, two of the "brides to be" visit her shop and purchase dresses and accessories totalling $2600 US.

So, what was her advertising cost for this $2600 US - NOTHING!!. Just some time connecting with a highly targeted, local audience thanks to her geeky brother and NearbyTweets.com.

So, this gives you a practical snapshot of the potential for your local clients to strategically use twitter to creatively connect with their target audience - cool stuff!

I would highly recommend incorporating NearbyTweets.com into your regular Twitter regime!

ANNOUNCING...THE GREAT FACEBOOK FAN PAGE MAKEOVER CONTEST!

As you may already know, the official launch of our “Fantastic Facebook Fan Pages” course is officially underway. There has been an overwhelming response to this program, and we’re excited about the next two weeks of learning that are about to begin. As an opportunity to apply some of the skills learned in the course, we will be running a contest – “The Great Facebook Fan Page Makeover Contest,” open to all “fans” of our VAClassroom Facebook Fan Page.

If you would like some practice applying the content learned in VAClassroom’s live Fan Page Course PLUS an opportunity to win a full makeover of your own Fan Page, here’s your chance! All you need to do is submit either a video or audio clip explaining “why a Fantastic Facebook Fan Page would impact your business.” The winner will receive a full makeover of his or her Fan Page, including custom landing page, page formatting, applications and some tips on how to better engage his or her audience. The winner will also receive either a free one-year VAClassroom membership or a one-year credit towards his or her current membership.

Deadline for submission is November 7^th, 2009.

Please post your entry on our VAClassroom Facebook Fan Page wall.
(You must first add yourself as a fan.)

http://www.facebook.com/VAClassroom

For more information, check out our Contest Kickoff video:

Best of luck in the contest!

View our current submissions Fan Page Video Submissions

Five Reasons I Love Facebook Fan Pages

A quick skill testing question for you....

What do you think are the two hottest pieces of Real Estate in the Social Media Frontier right now?

Any ideas....?

I would have to say that Twitter and Facebook Fan Pages are the "shining stars" among the business community right now!

I have been so amazed at the rapid growth of Facebook Fan Pages since the big changes Facebook made back in February 2009 to make them look like FB Profiles.

Check out this video on "Five Reasons Why I Love the New Facebook Fan Pages."

Also, we have just released a new course that might interest you at VAClassroom called: "Fantastic Facebook Fan Pages" - Check it out!

5 Reasons Virtual Events Services are the Ideal Niche for Virtual Assistants in 2009!

My oldest daughter is a PLANNER through and through. When we go on family trips or out to run errands, she likes to know the exact plan of what are are going to do, how many stops we're going to make, who we are going see - she wants all the details! I often tell her that she will make a fabulous Event Planner when she gets older!

As I look at the massive growth in Virtual Events and declining participation in offline events and conferences (in part due to the current economic situation), I think I will be directing her to pursue a career as a "Virtual Event Planner or Specialist" instead!

The Virtual Events field is one of those industries that has grown in leaps and bounds despite the economic slowdown we are experiencing! Here are five reasons why Virtual Events are becoming so popular (and why now is the best time for Virtual Assistants to tap into this profitable niche):

1. Virtual Events are VERY Cost Effective.

A few years ago, there was a time where webinar solutions were super expensive and really only designed for big business. Well, times have changed. Take GoToWebinar for example... you can run an unlimited number of web events and have up to 1000 participants for just $99/month. For this reason alone, businesses are naturally shifting to virtual events over the more expensive route of offline events and conferences.

2. Virtual Events Reach a Global Audience.

It is evident that only so many people can fly in to attend an offline conference, but with virtual events, there is a much greater capacity to reach a larger, worldwide audience! This can lead to increased exposure and potentially a greater return on investment for the virtual events.

3. Virtual Events Increase Exposure.

The cool thing about Virtual Events is that they enable you to increase exposure for you and/or your client's business on a consistent basis. Virtual Events are recorded and can be re-listened to by a whole new audience who is accessing your event at a later date. I know I am still receiving feedback from webinars I did almost two years ago - gotta like the long-term exposure of virtual events!

4. Virtual Events Save Time and Maximize Productivity.

By avoiding the travel time required for offline conferences, virtual events can significantly reduce the time commitment involved and allow you to keep on top of your priority tasks. Think of Event Organizers... Can you imagine the time they would save by running events virtually? I am not suggesting there is not a good place for offline events as I certainly like attending some when I can, but the reality is that more businesses are gravitating towards using virtual events as a means to better connect with a larger target audience on a more consistent basis.

5. Virtual Events Can Be Highly Interactive.

Thanks to Social Media and interactive web technology, event participants can socialize and interact with one another in a cool web environment. You gotta love Twitter Hashtags as a great way to join the conversation during a virtual event (as well as an offline event). With the interactive nature of virtual event technology (such as UStream, BlogTalkRadio and GoToWebinar), participants still receive the offline benefit of connecting with others and sharing ideas.

It is evident that more businesses would like to set-up virtual events, but either lack the expertise or time to pull it off. This is where a great opportunity exists for those Virtual Assistants and Online Professionals who would like to position themselves as a "Virtual Event Specialist" - the timing couldn't be better!

Check out this free upcoming event we have going on at VAClassroom with myself and Virtual Event Specialist, Michelle Schoen titled,

"Building a Profitable Niche as a Virtual Event Specialist (Even in a Down Economy)."

Also, please share your comments on this new virtual event niche? What have you heard from your clients? Do you see this as a great opportunity for Virtual Professionals?Also, what types of virtual events do you most enjoy? I would love to get feedback on this!

Twestival - Go Offline for a Great Cause

I must admit that the proliferation of movements and crowd sourcing through Social Media never ceases to amaze me! A "Tribe" as Seth Godin calls it can be formed quickly with Social Network tools like Twitter! Take for example, Twestival. I am not sure if you have heard of this innovative new movement in which Twitter users are going "offline" to participate in local events to support great causes.

Let me give you a bit of history (well less than 12 months to be exact).....

Twestival originally got it's start in London, UK in September of 2008, when a group of London Twitter users hosted an event called Harvest Twestival. The purpose of the event was to connect local twitter users for a good cause and some fun and networking. They collected donations and canned food for a local non-profit organization that addresses the needs of the homeless in London. The event was put together (via Twitter) in less than 2 weeks. They initially expected about 30-40 people to attend, but ended up with over 250 and a waiting list!

After the great success of this event, the group planned the first Twestival Global, which was tweeted about in early January 2009. In just under a month, there were 202 cities around the world committed to hosting a local event to benefit an organization called "CharityWater". Check out the stats for this first global event:

• 1000 volunteers (recruited via Twitter)
• 10,000 participants globally in 202 cities
• $250,000 raised in one day with 100% of proceeds going to support the creation of 55 wells in Uganda, Ethiopia and India..

Isn't that cool?

So Twestival has become a hit and the next global event is taking place sometime between September 10-13th! Just go to the Twestival main site to see if a local event is happening in your city.

As an aside, not only is this a great opportunity to raise money for humantarian efforts, but also an opportunity to connect with others on Twitter and possibly some new clients in need of your services!

So, what do you think about this new phenomenon? Will you be attending? Please share your comments!

Should Virtual Assistants (Who are WAHMS) Market Themselves as WAHMS?

Last night I was watching a very thought provoking (and potentially controversial) video from the WAHM blog site, YummyMummy! Scott Stratten from un-marketing.com offered a interesting tip and challenge for Work at Home Moms.

He shared that WAHMS should NOT market themselves to their clients as a WAHM, but rather as a skilled and savvy business owner! He felt that promoting your WAHM status on your site would not serve any real purpose in building your business, unless of course your target audience is WAHMS! From a Virtual Assistant perspective, he felt it might not look favorable to a new client to think of kids hanging off of you while you complete his/her pertinent project!!

From my perspective, while I don't think you need to hide the fact that you are a WAHM with your clients, I don't believe it needs to be emphasized on your site or blog. Now your role as a WAHM might come more into play in your interactions with your peers and those moms who aspire to work from home in Twitter and other Social Networks.

Again, this is coming from a WAHD's perspective who understands the freedom and flexbiility of working from home. I can also talk more about it at VAClassroom since a good percentage of my target audience is in fact WAHMs!

The many Virtual Assistants and Online Professionals I know definitely market their skills and experience first and not necessarily their role as a WAHM (or WAHD for that matter).

So, take a watch of this video at the YummyMommy site - I would love to get your thoughts and feedback on this interesting topic!

The Fast Growing Business of Blogging!

Just the other day, I was reading some stats on the WordPress site and was blown away by the massive growth of  WordPress Blogs over the last 24 months!

Here are some 2008 stats shared by the WordPress founder, Matt Mullenweg:

• Page Views grew from 1.5 million to 6.5 million per month
• 2 million new blogs created for the year
• 35 million new blog posts in 2008

In January 2009 alone there were 372,519 WP blogs created!

It is clear that not only is blogging growing at a rapid rate, but it is also evolving in some new and exciting ways.  This excerpt from WordPress.com puts it best:

Blogging is growing both in the US and especially internationally. Tens of thousands of new WordPress blogs are created every day – by regular bloggers, companies, large media publishers, and many others. In addition, we seeing a trend that’s potentially even bigger than blogging: Publishers are starting to use WordPress as a platform to create all kinds of sites beyond blogs – large and small company sites, online magazines, social networks, travel sites, scrapbooking sites, contact managers, startups, multimedia archives, video sites, sports sites.

Isn't this cool? Ten of thousands of blogs being created DAILY! Businesses are using blogging technology to create company websites, social networks, video sites, membership sites and so much more.

The sad reality is that a good portion of these blog sites won't last more than a year as they are lacking some key success strategies and tools for optimizing and marketing their blogs.

This is ONE of the key reasons we have created our newest mini-course called, Blog Marketing Tips, Tools & Tactics.  We want to provide blogsite owners as well as Virtual Assistants (who operate and manage blog sites) with some advanced marketing and optimization strategies for increasing blog traffic and visibility.

There are excellent opportunities right now for Virtual Assistants and Online Professionals to offer "in-demand" blog marketing services to this fast growing base of blogsite owners.

Our newest blog marketing training program starts on August 10th. Check it out!

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The Many Voices of Social Media

Social Media is a wonderful thing isn't it? It is literally turning the way we communicate upside down! Social Media allows ANYONE to have a voice and be heard, which is both liberating and scary.  While Social Media promotes the Freedom of Speech and the opportunity for anyone to share their views and opinions, where do we draw the line on commentary that is hateful and even harmful? Are there clear ethics or even a "moral compass" to Social Media or is that not even possible?

In this post, you are going to get a few random thoughts that have been percolating in my head for sometime, so bear with me.... I have a point to make.

Over the past few days, I am sure you have all watched the events unfold in Iran following the tainted election results.  We have seen a Twitter Revolution emerge as many Iranians tweet their concerns and disgust over the political corruption in their country. One university student in Tehran actually had his website shut down and was attacked, but was able to still let his voice be heard through Twitter.

Social Network sites like Twitter and Facebook are giving a global voice to people who would typically not even have a voice in their own country - truly amazing!

Social Networks have given a voice to great organizations like the Salvation Army to bring awareness and increase their donation base during a down economy.

A Facebook group helped to raise awareness and build support for an  American Father (David Goldman) seeking to regain custody of his son who was taken to Brazil.

Social Media has provided amazing opportunities for people to have a voice and share their plight and situation.

Now, if I was to stop there, we would all say... WOW, Social Media is having such a powerful and positive impact on our world (which it is), but let's look at the other voices emerging as well.

A couple weeks back, an interesting post emerged on Tech Crunch titled, "Holocaust Museum Death Won't Change Facebook's Mind on Hate, But Advertisers May be Able To."  A great dialogue ensued on the ethics of allowing Anti-semetic Hate groups to set-up Facebook groups to collectively voice their harmful views. There are Facebook groups promoting the idea that the Jewish Holocaust which saw 6 millions Jews murdered was just a myth.

These groups are given the opportunity to share their hateful and discriminative opinions on Facebook and other Social Networks. Is that right? Should we give a voice to those that promote hate against certain races? Are we able to draw a moral line in the sand where certain voices are accepted and others are not? Is that possible?

Take for instance this story.... A few months ago, a Facebook  group emerged called "National Kick a Ginger Day", in which they encouraged their members to "get them steel toe boots ready" and kick a red-head at school. Well, even though the founder of the group said it was just a big joke, many acts of violence occured that day as a result of this nasty Facebook campaign.

So, I ask the question again....Where do we draw the line on WHO should have a voice in Social Media?

Some say that censorship on Social Networks will only hinder freedom of speech and ruin the original intent of Social Media. That is one perspective.

Here is my thought.... While I love the freedoms of Social Media and the voice it gives to the average person, I believe that a moral line DOES need to be drawn in the sand. I believe that Facebook should monitor, screen and ban groups that promote hate or harm to another human being. You might say that everyone is entitled to their opinion, even those with hateful sentiments towards another race. I would say that in our history, we have seen these types of groups act out their hateful views through violent means (Such as the recent shooting at the Holocaust museum in Washington), so why give a voice to group with a capacity for harm?

I believe that sites like Facebook and Twitter need to have a screening criteria in place that flags those posts or groups that are promoting hatred or harm to others. Isn't that the right thing to do?

These thoughts have been floating around in my head for a while and I just needed to get them out! Again, I truly believe Social Media is a great thing, but I still think there are some guidelines or measures that need to be put in place to prevent these kind of  groups and commentary from easily finding a voice in the Social Networks.

Okay, I am finished..... I need to hear others perspectives on this? What do you think? Where do you stand on this?

Five Ways To Put The Wind Back Into Your Blogging Sails

Have you ever found yourself in a blogging rut, completely void of creativity, inspiration, and a passion to write? I would have to say that I recently was in a "Blogging Black Hole" with no real motivation to write anything.  It was a real chore to come up with any worthwhile ideas and it just seemed harder and harder to squeeze out the time to blog.

You know how baseball players get into batting slumps where they literally couldn't hit the ball if their life depended on it.....Well, I have to confess.... I was in a blogging slump!

As I tried to assess the many reasons why I lost that "love n feeling" for blogging, I started to recognize some of the ways that I could put the wind back into my "blogging" sails.  As I have started to implement these different strategies, I have experienced a renewed energy and passion for blogging.

Here are five ways for reigniting a passion for blogging (This is what worked for me anyways....)

1. Take  a Blogging Sabbatical (Vacation) - If you find yourself in a blogging rut, then I recommend taking a short and temporary break from blogging. Some bloggers would disagree and say that you should not stop writing and just blog your way out of a rut.  I personally think this is not the best choice especially if you are writing uninspired, "blah" blog posts that are only hurting your blog readership. I believe that a short break (maybe 1-2 weeks) is a good time to "recharge your batteries" and reflect on why you began blogging for your business in the first place? This time will help you to re-define the overall purpose your blog has in your business objectives. Essentially, it is important to get "back to the roots"  and figure out what this blog means to you and your business!

2. Read Other Blogs - During your "blogging vacation", I would recommend replacing the usual time you take to write your posts and just read more industry-related or relevant blog posts. Read blogs that inspire you and cause you to think critically about your work and life.  As you read these blogs, make a list of the types of topics they are blogging about and try to determine those areas that seem to peak your interest. Also, read bloggers that are clearly passionate about what they are writing as they just might "rub off on you". They did for me!

3. Talk to Other Bloggers - In addition to just reading the posts, it is helpful to also talk to other bloggers about why they do what they do, what inspires them and how they continually inject new, creative ideas into their posts. These conversations might give you some helpful hints for breaking out of your own blogging slump.

Also, I love to listen to other bloggers' success stories - that fires me up as well. Just last week, one Virtual Assistant who has done some work for us in the past shared how she had landed this great new client via one of her blog posts. She had actually been listening to our "Product Launch Success Strategies" event at VAClassroom and decided to write a blog commentary on it. Well, her blog post was indexed by Google and this new client found her post and VA business by searching for "Online Product Launches". This one blog commentary ultimately resulted in a great new client - isn't that cool?

It is that kind of inspiration that I am refering to here.... blogger testimonies that help you to remember why you started blogging in the first place!

4.  Change Up Your Blogging Schedule - I am not sure what kind of regular blogging schedule you keep, but I would recommend switching your current schedule and try something new and fresh. If you regularly write blog posts at three or four different times during the week,  then maybe switch it up to pick a set time per week where you write all three or four posts in one sitting.... Or vise versa. Try a different approach that will help to revitalize your blogging efforts!

5. Focus on your passion! When you are going through these "lulls", it is important to write posts that matter to you or areas that you are passionate about. These are NOT the times to be writing posts that you think your audience wants to hear. Write posts on topics that really "charge your batteries"! If you are super passionate about Social Networking, then gear your current posts to that topic. If you love shopping cart technology, then write some posts on tips for setting up shopping carts for clients. The key here is to identify those topics that you are truly passionate about it and just blog! This just might get you out of the slump:)

So, there you have it.... Five ways that have helped me to really climb out of my blogging rut. One last thing.... I truly believe that blogging is one of the most powerful tools for connecting with your target client audience. It can truly have an awesome impact on your business. So, the key is to not give up, but implement some of these strategies and others that will help you re-gain your focus, purpose and love  for blogging.

Now, I would love to hear any ideas you have for staying inspired and passionate about blogging - Please share!

Beyond Facebook and Twitter - Harnessing Niche Social Networks

You’ve established your client’s presence on the major general Social Networks, and have successfully utilized the tools and features that have helped grow their business and brand authority.  Well done!  Effective marketing with the big networks such as Facebook, Twitter or LinkedIn is a “must” for today’s business, and maintaining regular activity and reputation monitoring are part of your ongoing tasks as a Social Media Marketing Specialist.

But is that all there is?  Why not venture out and take a look around to see what else is going on?

Far from being the only networking options, (and at the risk of suffering what’s being coined “Facebook Fatigue”), it’s worth considering joining one or two niche Social Networks in your client’s industry, for yet more additional exposure, brand recognition, and as a valuable market research strategy outside the realms of the giant networks.

Remember, 75% of Internet Users were involved in Social Networking in 2008, and they weren’t all on Facebook or Twitter!  It’s predicted 2009 will continue to see the rise of niche Social Networks, as people want to be a part of an online community where they can contribute and gain something back in a meaningful way.

New niche Social Networks are cropping up everywhere and online community forums are the new way people of like-mind gather and share ideas, information, link exchanges, and forge new joint venture collaborations.  Whatever your client’s industry, be it health supplements or a fitness product, insurance, natural products, or a non-profit organization, you can bet there’s a niche Social Network where not only potential clients are hanging out, but other businesses competitors are tapping into!

As part of the overall Social Media Marketing action plan and strategy, researching and joining a select few niche Social Networks can only be beneficial in many ways, with your client’s active engagement, adding relevant value and gaining information on the current trends in their industry.

How do you find targeted, niche networks for your client to join?  Chances are you’ll easily stumble upon them while surfing Web 2.0 with other activities anyway.  But for a targeted search with your relevant industry key words, you can utilize such research tools as:

• findasocialnetwork.com (doesn’t get any easier than that)

• Zuula (Blog Search Engine)

• BlogPulse

• Google Blog Search

• PRWeb (for recent Press Releases)

• Ning (allowing you to create your own social network or join an existing one.)

There are many options for bringing your client to where their audience is online.  Branch out!

The Bridge between Traditional Press Releases and Dynamic Social Media

Have you heard of PitchEngine yet? I came across this cool site recently and though you might find it interesting!

The traditional Press Release has now evolved into the Social Media Release (“SMR”), which you can now share for free. The evolution of all things Web 2.0 has provided a new platform for Press Releases to integrate your social media accounts, such as Twitter, Facebook, LinkedIn and easily embed video and audio, along with the usual text.  No technical skills are needed, and you can create as many company brand accounts that you want for free.

PitchEngine is the new one-stop answer for larger PR firms, small businesses or anyone on a budget with their public relations campaign wanting to cast a wide net with their message.  As a social platform, it provides the means of virally spreading your SMR to the social media sites and networks, journalists, bloggers, and your SMR is also picked up by Google News.

A quick overview:

• Your easy-to-share SMR package can be edited even after it's been made live;

• Your release is hosted free for 30 days and then expires, with the option to purchase a subscription for a more permanent social media newsroom;

• Provides an ideal solution for journalists and media, allowing search filters for stories they’re looking for;

• After your SMR is saved, PitchEngine provides sharing capabilities to your Facebook profile and your Twitter followers with an option to personalize your message to suit your relevant audience;

• Not only aimed for the media, PitchEngine has made press release more social and suitable for both consumers and your friends and followers;

• They provide a video tutorial, blog, lots of instructions, and an easy to use application for any business wanting to integrate their Press Release with the dynamic world of Social Media!

PitchEngine is yet another powerful tool ready to be leveraged to get your message out virally. Another Web 2.0 Marketing tool to add to your arsenal!