5 Reasons Virtual Events Services are the Ideal Niche for Virtual Assistants in 2009!

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My oldest daughter is a PLANNER through and through. When we go on family trips or out to run errands, she likes to know the exact plan of what are are going to do, how many stops we’re going to make, who we are going see – she wants all the details! I often tell her that she will make a fabulous Event Planner when she gets older!

As I look at the massive growth in Virtual Events and declining participation in offline events and conferences (in part due to the current economic situation), I think I will be directing her to pursue a career as a “Virtual Event Planner or Specialist” instead!

The Virtual Events field is one of those industries that has grown in leaps and bounds despite the economic slowdown we are experiencing! Here are five reasons why Virtual Events are becoming so popular (and why now is the best time for Virtual Assistants to tap into this profitable niche):

1. Virtual Events are VERY Cost Effective.

A few years ago, there was a time where webinar solutions were super expensive and really only designed for big business. Well, times have changed. Take GoToWebinar for example… you can run an unlimited number of web events and have up to 1000 participants for just $99/month. For this reason alone, businesses are naturally shifting to virtual events over the more expensive route of offline events and conferences.

2. Virtual Events Reach a Global Audience.

It is evident that only so many people can fly in to attend an offline conference, but with virtual events, there is a much greater capacity to reach a larger, worldwide audience! This can lead to increased exposure and potentially a greater return on investment for the virtual events.

3. Virtual Events Increase Exposure.

The cool thing about Virtual Events is that they enable you to increase exposure for you and/or your client’s business on a consistent basis. Virtual Events are recorded and can be re-listened to by a whole new audience who is accessing your event at a later date. I know I am still receiving feedback from webinars I did almost two years ago – gotta like the long-term exposure of virtual events!

4. Virtual Events Save Time and Maximize Productivity.

By avoiding the travel time required for offline conferences, virtual events can significantly reduce the time commitment involved and allow you to keep on top of your priority tasks. Think of Event Organizers… Can you imagine the time they would save by running events virtually? I am not suggesting there is not a good place for offline events as I certainly like attending some when I can, but the reality is that more businesses are gravitating towards using virtual events as a means to better connect with a larger target audience on a more consistent basis.

5. Virtual Events Can Be Highly Interactive.

Thanks to Social Media and interactive web technology, event participants can socialize and interact with one another in a cool web environment. You gotta love Twitter Hashtags as a great way to join the conversation during a virtual event (as well as an offline event). With the interactive nature of virtual event technology (such as UStream, BlogTalkRadio and GoToWebinar), participants still receive the offline benefit of connecting with others and sharing ideas.

It is evident that more businesses would like to set-up virtual events, but either lack the expertise or time to pull it off. This is where a great opportunity exists for those Virtual Assistants and Online Professionals who would like to position themselves as a “Virtual Event Specialist” – the timing couldn’t be better!

Check out this free upcoming event we have going on at VAClassroom with myself and Virtual Event Specialist, Michelle Schoen titled,

“Building a Profitable Niche as a Virtual Event Specialist (Even in a Down Economy).”

Also, please share your comments on this new virtual event niche? What have you heard from your clients? Do you see this as a great opportunity for Virtual Professionals?Also, what types of virtual events do you most enjoy? I would love to get feedback on this!