Discover 8 Powerful Skills to Grow Your Virtual Business in 2011!

Ahh, summer! Well, summer in Canada anyways! Here the winters are long, and we’re grateful when the temperature rises and the sun starts hanging around longer so we can go outside without toques and parkas!

Top Five Tips for Winning New Clients through Offline and WOM Marketing Strategies

Before we begin, let’s pause for a moment of self-reflection. Take a quick look at the below video and see if you can relate to this man:

An extreme example, of course, but sometimes working from home as a Virtual Assistant or online professional can become lonely and isolating, and we need to find opportunities to get out of the house. Furthermore, as virtual business owners, we need to be intentional in seeking out strategic opportunities to connect and network with like-minded professionals in our respective industries. There is a lot you can do through the Internet and Social Media, of course, but in order to be effective in marketing your business, it takes both offline and online marketing strategies to reach your potential.

So, here are some ways you can step away from the computer, get out of the house, and win new clients through offline and word-of-mouth marketing strategies:

1. Be visible in your local community and industry.

•    Join your local chamber of commerce.

•    Approach your local Rotary Club or community college.

•    Join a Meetup group in your area.

2. Ask for referrals from your current clients.

•    Thank them for the referral with lunch, flowers or a gift certificate.

•    Give both your current and potential clients more than one business card – one to keep and two to give away.

3. Attend industry events.

•    Network at events like the annual IVAA Live Summit.

•    Volunteer to help coordinate a local business organization’s event.

•    Set up a vendor booth at an event and promote your business.

4. Develop your own branded promotional materials.

•    Create brochures, fliers, special reports, and business cards to give away.

•    Make sure all materials, including presentations, are branded with your website URL, logo and contact information.

•    When marketing at a vendor’s booth, have a poster designed to promote your business and consider handing out some kind of inexpensive branded gift.

5. Find creative ways to talk about your business.

•    Practice a great 30-second elevator speech.

•    Share presentations with various networking groups.

•    Place an ad or start a column in the business section of your local newspaper.

Now, depending on where you find yourself, you may experience success either offline or online; however, we hope that the above tips can help you broaden the horizons of your marketing scope. While those of us involved in the Virtual Assistant industry may spend a lot of time in our online marketing strategies, participating in offline events has a viral word-of-mouth effect that some online strategies don’t.

The following quote from a blog post entitled “Bring Your Online Social Networking to Offline Success” provides some further food for thought:

Body language is very important, especially in business. Online networking lacks body language. You may not realize it, but people use body language a lot. It can often say more than the actually words that are being spoken. Body language can reflect attitude, emotion and true feelings. Many aspects of communication come through body language and when you are only communicating online you lose that dimension of communication.

Both of those indisputable benefits allow offline networking to deepen and reinforce relationships while adding credibility to your reputation.

So be creative, spend some time away from your computer (or cat), and let us know what strategies have or have not worked for you in your offline marketing endeavors. You can connect with us in the comment box below or on our Facebook Page.

Top Three Tips for Handling High-Maintenance Clients

Last week in our VAClassroom event, a question arose on how to deal with “Draining Clients”. I am sure we can all relate at one time or another to those clients who

•    Relentlessly invade our time and space
•    Assume they are our only client and should demand our immediate attention
•    Skype us late at night for an urgent demand the next morning
•    Are highly disorganized and “fly by the seat of their pants” all the time
•    Want us to be available full-time but are only willing to pay us part-time.

I could build a much bigger list, but I will stop there. Have you experienced those types of clients recently? Are they causing you great anxiety and sleepless nights? If so, what can we do to effectively and tactfully manage these high-maintenance clients?

Here are a couple helpful tips to consider…

1. Be honest with the client. Sometimes, clients are not actually aware of how they are behaving with you until you have a candid conversation with them. In talking with them, I would lead with the positive. Let them know the things that you enjoy about the work, but then be honest about those areas that need to be improved. These conversations are not always easy, but what is the alternative – more stress and sleepless nights?

2. Set clear communication boundaries with the client. This should be done from Day 1 (ideally), but let the client know the best ways that they can communicate with you and also clearly outline the times you are NOT available. If you hate the relentless Skyping, then present a more attractive communication alternative to them. It is important to let them know that you have other clients and that quick turnarounds on urgent projects will not always happen. You might consider setting a standard communication turnaround time that they can expect. For example, let them know you will always respond to their emails within a 24-hour period unless it is on the weekend. Setting healthy boundaries with your clients will liberate you. Yes, you run the risk of losing those “ultra-demanding” clients, but that might not be a bad thing.

3. If you have been honest with the client and reset new boundaries and the client continues their “old ways”, then it might be time to have that difficult conversation and “disinvite” them from your client list.

Important Note: In this challenging economy, it might not be financially viable to simply “fire” your client, so my suggestion would be to ramp up your marketing efforts and seek to find a client (sooner than later) that will fill the spot of this difficult client. Once you have that in place, then you can fire him or her!

Of course, the best way to deal with difficult clients is to avoid getting involved with them in the first place. This can be tricky, but the blog post “How to Spot Difficult Clients before Signing a Contract” first of all recommends listening to your gut:

Malcolm Gladwell wrote in his book, Blink, that “your mind takes about two seconds to jump to a series of conclusions” about people or situations.

So, don’t discount that ‘iffy’ feeling you get when you first start discussing a project with a client. That ‘feeling’ is your gut telling you to pay attention. If you get that uneasy feeling, jot down why you feel that way and see if they add up to a strong reason NOT to take the project.

This post also goes on to list a few easy-to-spot red flags you can look for during initial discussions with a client that can help determine his or her “potential for difficulty”.

In our upcoming Project Management Skills clinic, we will continue to address the issue of client relationships head on and discuss some communication strategies for managing projects if you do find yourself working with a difficult client.

In the meantime, though, we hope the above tips have been helpful in giving you some tools for handling high-maintenance clients. If you have any questions or advice from your experience as a Virtual Assistant or online business owner, please share your thoughts in the comment box below or on our VAClassroom Facebook Page.

Top Five Tips for Responding to RFPs

If you receive notifications for New Forum Threads at VAClassroom, you may have seen the literal flood of RFPs coming in last week. During tough economic times like these, it’s very encouraging to see the amount of work available for talented Virtual Assistants and online professionals. But this begs the question, how do you effectively respond to an RFP? First of all, check out this video from 2minuteswithava.com for some great advice.

And now here are some more valuable tips to make sure you’re putting your best foot forward:

1) Read the two books recommended in the above video for more information on RFPs:

•    Entrepreneurial Freedom: How to Start and Grow a Profitable Virtual Assistance Practice by Jeannine Clontz and Lauren Hidden

•    Virtual Assistant, The Series: Become a Highly Successful, Sought After VA by Diana Ennen and Kelly Poelker

2) Develop a proposal template that you’re happy with and simply tweak it to suit each RFP you apply for (especially if it’s successful!).

•    Our self-study VA Success Blueprint program contains some sample RFP proposals, as well as other important strategies and templates that may help you.

3) Be sure to include the following items in your response so the person evaluating has as much information as possible:

•    Date – Let them know you responded prior to closing date (if applicable).

•    Reference Number – Check the proposal for any reference numbers or specific proposal references so information is clearly communicated.

•    Reference to their original request – Repeat it either word-for-word so they can easily reference it, or rewrite their needs to show your level of comprehension of the project.

•    Outline your experience in relation to the project or tasks – Keep it organized and simple for the client to review.

•    Specific or special skills that you have – If they list special skills, let them know your expertise in that area. If you are still learning, just be honest and let them know how committed you are to continual learning!

•    Special connections that you share – Groups/People/Activities

•    Project estimate (timeline & costs) – Include how you calculate your costs and measure your effectiveness.

•    Any additional charges that you can foresee – Include any further information you think might help them.

•    Testimonials – Everyone loves to hear how successful you’ve been for other clients, so include some recommendations from similar projects in your proposal.

•    Contact information and availability – Don’t forget to let them know how to connect with you and the best way to do it.

4) Prepare your response carefully and thoughtfully, including the following elements:

•    Show some interest. Research the company, and if anything excites you about it, let them know!

•    Include any similar experience you’ve had. Describe how your similar or past experiences can benefit them.

•    Are you an industry expert? If you have worked in the industry before, include some specific industry information to show them how familiar you are in their area of expertise.

•    What specific skills do you feel would enhance their business? Shout out your strengths and tell them how your specific skill sets will impact their business.

•    Point out any spelling or technical errors on their site or marketing material. Impress them by showing them that you are paying attention and letting them know how to solve any errors.

5) Take note of how different businesses handle RFP proposals. For example, at VAClassroom, the process of responding directly to clients is handled a little differently than screened requests. Since the client has us to pre-screen the proposals we will be looking at a few key elements when we make our recommendations:

•    Specific industry knowledge & experience

•   Examples of similar tasks/situations

•   Availability and match of project scope/requirements

Hope these tips for responding to RFPs have helped demystify the process. If you are a VAClassroom Premium Member, be sure to check the Monday Memo and our forum for new job postings, a great way to add new client and income opportunities to your business!

If you have any questions or further tips on submitting RFP proposals, please leave us a note in the comment box below.

YouTube, Facebook and Google – The Golden Marketing Triangle for Any Type of Business

Remember the Yellow Pages… you know, those thick yellow books with phone numbers and ads in them? In your virtual business activities, have you used one lately to actually find a phone number, or are they more likely to be used as a coaster for your cup of coffee or a paperweight for your desk?

These days, more and more people are moving online, a trend that could soon make the Yellow Pages obsolete. A December 2010 report from the Pew Research Center titled “Generations Online in 2010” lists certain key Internet activities that are becoming more uniformly popular across all age groups:

•    Email
•    Search Engine use
•    Seeking health information
•    Getting news
•    Buying products
•    Making travel reservations or purchases
•    Doing online banking
•    Looking for religious information
•    Rating products, services, or people
•    Making online charitable donations
•    Downloading podcasts

And what does this recent trend mean? Well, with Internet activities increasing among both younger and older adults, a lot of the people who would traditionally thumb through the Yellow Pages to find information about businesses could now be searching for this info online through sites like YouTube, Facebook and Google.

This creates an exciting opportunity for businesses to capitalize on. Check out the below video, where we talk about these three sites, the Golden Marketing Triangle for any type of business:

So, times are changing, and both online and local businesses could surely benefit by changing their marketing strategies from the yellow phone book to the golden triangle.

And as final food for thought, consider the increasing power of a local marketing strategy. A blog post by Econsultancy.com, titled “Why You should have a hyperlocal Facebook Strategy,” discusses their research on Starbucks Facebook pages and their engagement rate (ER) – how much fans engage, and response rate (RR) – how much the pages responds, in three months from November 2010 – January 2011. Here, measurements show that Facebook users are engaging on average three to four times more with local than global Facebook pages, with the local pages typically growing on average twice as fast as global communities.

Over the past year, there has also been a huge increase in the use of popular local social networking tools such as Twitter, Foursquare, Groupon and Yelp as local businesses are realizing the potential of leveraging this social medium to bridge the gap between the online world and offline customers.

Amazingly, for only a fraction of the cost of a Yellow Pages listing, these tools can quickly and easily boost a business’s brand recognition, stimulate meaningful connections with a target audience, build a loyal following and ultimately ignite a business’s customer base and revenue.

What are your thoughts on this? As a Virtual Assistant or online professional, do you see ways you could integrate this golden marketing triangle into the services you currently offer local or online business clients? Do you see an increase in the number of local businesses marketing online in your community? Please share your thoughts in the comment box below.